We design custom digital marketing plans designed for your message, your goals, your audience and your budget.
First, we start at the beginning. We’ll do nothing…that’s right, NOTHING…until we first establish your A, B, and C goals (and more if you got ’em). Once your big goals come into view, we then map out the precise steps to get you there, using the digital means that make the most sense for you. If it’s online sales, let’s talk email marketing. If it’s event attendance, let’s talk social media ads. If it’s a combination (and it usually is), let’s talk about the best routes to success.
Find the keywords your customers are searching, and then rank above the competition with both on-site and off-site SEO strategies.
Social Media Marketing
Use social media posts and ads to reach your audience in an engaging and effective way.
Put your brand in front of relevent audiences online, and showcase what your business alone has to offer.
Content is king. And the right content will help you reach, engage and connect with your target market.
Blog articles, landing pages, sales sheets, radio ads…you name it, and we’ll help you hone your brand voice.
“I’ve had the pleasure of working with Rachel on many projects for a variety of clients in multiple industries, and each time I’m incredibly impressed with her work and end product. Her skill set is expansive, from copywriting to marketing strategy development, social media management to SEO, she excels in each area and is a blast to work with! Her communication is clear, professional and fun, she is enthusiastic and creative, and the combination of her wonderful personality and well-honed talents make her an outstanding business owner who I know will stand the test of time.”
Ashley Nunes, Graphic Designer
THE ROAD TO SUCCESS
We start by hammering out your BIG BUSINESS GOALS.
We’re not talking: “1,000 new followers by the end of the year.”
We’re talking about your bigger, badder, broader goals — the benchmarks that are going to drive your business success. The goals that, if met, would have you fist pumping, champagne popping, and shouting from the mountain tops. Those are the one’s we zero in on to make sure your marketing efforts and dollars are well-spent.
Then, we map out THE PLAN.
This is where we give you all the info — the exact steps and strategies we recommend based on your goals, resources, audience, competitors and budget.
There’s a little back and forth at this stage, until we customize a plan that fits just right for YOU. It’s a little like gear shopping — you’re investing in your business, and we want to make sure it’s the best fit so that you’re walking the (marketing) journey with confidence.
Next, we IMPLEMENT. This is where we hit the ground running and put your new campaign(s) into motion. And even if the implementation is fully in our hands, you’re not left out completely.
That’s right, you’re along for the ride!
Don’t worry, we don’t ask much…just ask for your stamp of approval before materials go live. This means you QC social media posts, emails, landing pages…you’ll know what’s going out into the digital world with your brand name on it every step of the way.
Because digital marketing is no set-it-and-forget-it. We manage your campaign from start to finish, and make changes along the way.
This means, if one method is absolutely crushing it and another is underperforming, we shift the budget. Or we do A/B testing with the content or the audience. Or we try a new feature.
We analyze, we move, we play. Because the digital marketing world doesn’t sit still, and neither do we.
Ready when you are.
If you’re ready for custom-tailored marketing plans, strategy-based campaigns, easy content approvals and monthly analytics reporting…