Blog
Tips, ideas, and words of encouragement.
Nonprofit Marketing Is Its Own Discipline
If you've ever handed a marketing project to a general marketing contractor and felt like something was off — the tone wasn't right, the messaging felt transactional, the appeal didn't land how you'd hoped — it's because the marketer didn't grasp the nuances of...
The Un-Tip For Working From Home
Raise your hand if you’ve seen online ads or posts with tips for working from home (WFH) recently. Just about everyone? Yep, sounds right. Get dressed first thing, they say. Give yourself a quiet space, they say. Set alarms for breaks, they say. I write this as my...
3 Marketing Activities You Can Do Right Now (That Don’t Cost Anything)
Whether your monthly marketing budget is upwards of several thousand dollars, or next to niltch, there are marketing activities you can be doing right now that cost nothing. Really. Okay, let's be clear. They'll take your time. And your time is valuable. No doubt...
Followers Are People, Not Just Data
In the endless search for more follows, likes, comments and shares, it’s easy to forget what social media truly fosters and why we use it: human interactions. Each of your followers, whether you have 26 or 26,000, are individuals who need to find meaning in your posts...
5 Reasons to Love Your Content Calendar
Here are five reasons why allocating time to develop a content calendar for your social media program makes good, efficient sense.
You’re on Social! Now What?
The beauty of social media marketing as a tool for your business is that you have a ongoing program to actively engage with your followers.