Nonprofit Marketing Is Its Own Discipline

Nonprofit Marketing Is Its Own Discipline

If you’ve ever handed a marketing project to a general marketing contractor and felt like something was off — the tone wasn’t right, the messaging felt transactional, the appeal didn’t land how you’d hoped — it’s because the marketer...
Followers Are People, Not Just Data

Followers Are People, Not Just Data

In the endless search for more follows, likes, comments and shares, it’s easy to forget what social media truly fosters and why we use it: human interactions. Each of your followers, whether you have 26 or 26,000, are individuals who need to find meaning in your posts...