by Rachel Koning | Mar 19, 2026 | Uncategorized
If you’ve ever handed a marketing project to a general marketing contractor and felt like something was off — the tone wasn’t right, the messaging felt transactional, the appeal didn’t land how you’d hoped — it’s because the marketer...
by Rachel Koning | Jun 17, 2020 | Working from home
Raise your hand if you’ve seen online ads or posts with tips for working from home (WFH) recently. Just about everyone? Yep, sounds right. Get dressed first thing, they say. Give yourself a quiet space, they say. Set alarms for breaks, they say. I write this as my...
by Rachel Koning | Jun 2, 2020 | Uncategorized
Whether your monthly marketing budget is upwards of several thousand dollars, or next to niltch, there are marketing activities you can be doing right now that cost nothing. Really. Okay, let’s be clear. They’ll take your time. And your time is valuable....
by Rachel Koning | Jul 15, 2017 | Uncategorized
In the endless search for more follows, likes, comments and shares, it’s easy to forget what social media truly fosters and why we use it: human interactions. Each of your followers, whether you have 26 or 26,000, are individuals who need to find meaning in your posts...
by Rachel Koning | Jun 24, 2017 | Uncategorized
We’re big fans of content calendars. And planning, in general. Give us a list, organizing tools and some creative freedom, and we’ll be your best friends. Taking the time to plan your digital marketing schedule has a whole lotta of benefits (to your brand and...
by Rachel Koning | Jun 6, 2016 | Uncategorized
You’ve done your research. You’ve created an account with a really great profile picture. You’ve entered all your key information (clever bio, contact details, website link, etc.). You’ve followed people and businesses you already know. And now you’ve just posted your...
